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YouTube Success Case Study: Dani Dev

Secret Sauce: Consistent interesting quality and 4 hit videos

Joshua Dance
4 min readJul 3, 2019

A few weeks ago I ran across a channel that had grown very quickly from 130 subs in Feb to 84k today. Decided to analyze why he had been so successful. Here is what I found:

Dani Overview

Dani is a indie game developer and student. He posts weekly dev log videos.

He has posted 26 total videos. He has grown his channel very quickly, going from 131 subscribers on Feb 16th 2019, to 84,000 by July 2nd 2019.

His success has largely come from the YouTube algorithm recommending his 4 hit videos.

Beginning

He started posting videos on Oct 19, 2018. We would post about once a month for the next 4 months. He would gain a few subscribers per day early on, getting to around 130 subscribers. He didn’t post super consistently.

That is when his first breakout video happened.

6 Months of Learning Game…

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Joshua Dance
Joshua Dance

Written by Joshua Dance

Code, design, cook. Make stuff. Cookies. @BYU grad.

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