What does Lebron James ‘There is no magic pill’ project mean?

Did a bunch of research, appears to be a clothing line or program to help disadvantaged youth

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He has a website — https://thereisnomagicpill.com/

He has an YouTube video:

They are running a Google Adwords campaign:

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I subscribed to their email list and got this email:

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“ Arnold, Cindy, LeBron, and Lindsey teamed up to work on something big. The idea that there is no magic pill represents a mindset of ownership and transparency, and it’s the backbone of their new project that is dedicated to helping others. More will be revealed soon.”

The address listed in the email footer appears to be an office for lease next to the LA Urban Fitness Nutrition Center. Which seems to be completely unrelated nutrition supplement store.

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The hat is still listed here here — https://thereisnomagicpill.com/success/

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But when you try to buy it, you get to this password protected page:

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Arnold was found wearing the hat and is in the ad — https://twitter.com/TheArnoldFans/status/1001947676785725441

The website was registered on 2018–05–02.

Of course there are already knock offs available on Amazon — https://amzn.to/2QdhM1L

This is what it looked like on May 29th 2018

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There are only 4 pages on the site right now. Some default Wordpress ones that look exactly like the main page and the success hat page.

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Used Google Image Search to look for the logo. Found nothing.

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Conclusion

This guess is tenuous at best, but it appears like it will be a clothing line or program that will benefit disadvantaged youth.

From the hat sales page “”There is no magic pill” is driven to help support others. A portion of the proceeds will be donated to benefit underserved youth.”

I hope it is more than just a cool clothing line.

Written by

Code, design, cook. Make stuff. Cookies. @BYU grad.

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