Startups, Stop Doing ‘We Launched’ Emails Wrong

Tell me what you do and why in EVERY interaction

I sign up for a lot of services. Like anything that looks interesting or cool, I will sign up for. So I get a lot of messages similar to the following.

Why does this product do? Why? Why did I care at one point in time.

Tell me what you do and why, every time

To a startup founder, their startup is everything. All they think about, all the dream about.

Re: your free trial expires in 2 days

I cared once, make me care again

So startups, at one point in time I did care about you. I cared enough to give you an email. But you need to make me care again. Each and every time.

Code, design, cook. Make stuff. Cookies. @BYU grad.

Code, design, cook. Make stuff. Cookies. @BYU grad.