Startup tip — You need to be an expert

If you understand the problem, and have a general feel for a solution, you will become an expert

Listening to the Hustle My First Million Podcast and heard a great idea about how you don’t need to be an expert to start a business.

Text from the podcast:

“We were talking about potential ideas Farza was going to go start, and one of the things he kept counting himself out on was he was like, you know, I would love to do this, but I’m not an expert of that. I don’t, I don’t know anything about this. Suli, whose brother, started Native Deodorant was like giving him an example.

He’s like, “ Oh, I don’t think about that at all when it comes to business When I started business, of course, I don’t know anything about it. That’s sort of just the starting point. But as long as I understand the problem and the basics of what a solution might look like, I don’t need to be a master of the solution. Six months in, my brother knew everything about deodorant, but he started saying, “I know nothing about deodorant, but watch, in six months, I will know everything about deodorant.” That really stuck with me because it reminds me of what you’re saying right now, which was, going in, you didn’t know anything about solar panels, solar electricity, but it didn’t deter you.

What I would have told you now is saying, don’t worry, in six months, you’ll know everything you need to know about solar to do this business, because you will dive in and become an expert over time.”

I really like that. As long as you understand the problem and the basics of what a solution might look like, you don’t need to be a master of the solution. You will become the expert.

Here is a link to the exact moment in the podcast (about minute 20).

Written by

Code, design, cook. Make stuff. Cookies. @BYU grad.

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