Marketing/Product Tip #2 — Small touches

Canceled Spotify, and they have a playlist of Goodbye songs

I canceled Spotify today. After you take their small cancellation survey they have a playlist of songs that spell out a goodbye message with their titles.

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It spells out “If You Leave Us Now You’ll Take Away The Biggest Part Of Us”

That is clever. And leaves me with a good taste in my mouth. I can’t imagine the meeting where this was pitched, and I love that someone agreed and they actually shipped it. Sometimes these nice little ideas just get lost in the day to day running a company/product.

Well done Spotify.

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Code, design, cook. Make stuff. Cookies. @BYU grad.

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