Marketing/Product Tip #2 — Small touches
Canceled Spotify, and they have a playlist of Goodbye songs
I canceled Spotify today. After you take their small cancellation survey they have a playlist of songs that spell out a goodbye message with their titles.
It spells out “If You Leave Us Now You’ll Take Away The Biggest Part Of Us”
That is clever. And leaves me with a good taste in my mouth. I can’t imagine the meeting where this was pitched, and I love that someone agreed and they actually shipped it. Sometimes these nice little ideas just get lost in the day to day running a company/product.
Well done Spotify.