I watched all the Super Bowl 2022 Ads so you don’t have to. Here are the top 10

Overall disappointing, no Hall of Fame entries in 2023, but there were a few good ones.

The Super Bowl is a yearly mini film festival for advertising. With 30 seconds costing 7 million dollars this year, brands try to bring their best.

For the third year in a row, I spent longer watching Super Bowl commercials than I did the actual Super Bowl, just so I could rank them for you (Here is 2022’s list).

But first…

What makes a good Super Bowl commercial?

Super Bowl ads should be, above all entertaining. The more the ad relates directly to the product the better. There is room for a few ‘few something ads’ that are not funny be make you think or few good. But ideally a Super Bowl ad should be funny, and most importantly memorable.

For a rankings calibration, the best Super Bowl commercial from the past 10 years was Tides ‘It’s a Tide Ad’.

Directly related to the product (all commercials have sparkling clean clothes) super memorable, (it was all you thought about during all the other commercials), and very funny.