The Super Bowl is a mini film festival for advertising. I just watched all the Super Bowl commercials so you don’t have to. (In fact I spent longer watching Super Bowl commercials than I did the actual Super Bowl.)

For Comparison

To calibrate our ranking, let us remember the best Super Bowl commercial from the past 10 years. Tides ‘It’s a Tide Ad’.

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Nothing this year was this good.

While none of the commercials reached that funny, clever, meme level this year, there were some good ones.

#6 Certain is Better — Rocket Mortgage

I was trying to do the top 5, but this one snuck in. Classic Super Bowl commercial. Famous actor. Funny. …

MX banks $300M for financial data Fintech data company MX landed $300 million in a Series C financing led by TPG Capital.

MX provides software used by banks and credit unions to help aggregate, analyze, and visualize financial data.

Here is MX’s release:


Based in Lehi

Fintech company. Started as MoneyDesktop. Co-founded by Ryan Caldwell and Brandon Dewitt in 2010.

750 employees on LinkedIn

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MX office for the header image on Medium :)

TPG Capital

Texas Pacific Group.

9 funds, 160 investments

1570 employees on LinkedIn

TPG — Crunchbase Investor Profile & Investments

TPG is a global private investment firm with approximately $45 billion of capital under management across a…

  1. Brainstorm
  2. Research — we are here
  3. Prototype
  4. Final Build


As you are researching, you need to look at the the ideas you have and then start narrowing them down. One way to narrow down designs is to:

Look for open questions and run experiments

Mark calls these ‘Science Fairs’

Build them into your story and video.

Experiments are 4 step process:

  1. define question and variables
  2. Get the materials, setup the experiment
  3. Run the experiment, measure the outcomes
  4. Analyze data, form conclusions

Independent variable you chose.

Dependant variable you measure.

Watch out for lurking variables. Keep everything the same except for the one thing you changed.

Make sure…

Research Phase = Pick Requirements

Engineers are planners and problems solvers. Breaking a problem down into its basics allows them (us) to build way more complicated and awesome things.

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Research Phase

We are on the R phase of the BRPF engineering process. Remember the mnemonic, Big, Robots, Pop, Footballs or

  1. Brainstorm
  2. Research — we are here
  3. Prototype
  4. Final Build

Joshua Dance

Code, design, cook. Make stuff. Cookies. @BYU grad.

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