The Super Bowl is a mini film festival for advertising. I just watched all the Super Bowl commercials so you don’t have to. (In fact I spent longer watching Super Bowl commercials than I did the actual Super Bowl.)
For Comparison
To calibrate our ranking, let us remember the best Super Bowl commercial from the past 10 years. Tides ‘It’s a Tide Ad’.
While none of the commercials reached that funny, clever, meme level this year, there were some good ones.
#6 Certain is Better — Rocket Mortgage
I was trying to do the top 5, but this one snuck in. Classic Super Bowl commercial. Famous actor. Funny. …
JobNimbus sells a home services Saas product.
JobNimbus is projected to double in size in 2021, after more than doubling customers and employees in 2020.
The company plans to add approximately 100 employees in 2021 with an emphasis on product development and customer support roles.
JobNimbus
Based in Lehi. Founded in 2013.
Mainsail Partners
2 funds, 21 investments.
Sources:
MX banks $300M for financial data Fintech data company MX landed $300 million in a Series C financing led by TPG Capital.
MX provides software used by banks and credit unions to help aggregate, analyze, and visualize financial data.
Here is MX’s release:
MX
Based in Lehi
Fintech company. Started as MoneyDesktop. Co-founded by Ryan Caldwell and Brandon Dewitt in 2010.
TPG Capital
Texas Pacific Group.
9 funds, 160 investments
- Brainstorm
- Research — we are here
- Prototype
- Final Build
Research
As you are researching, you need to look at the the ideas you have and then start narrowing them down. One way to narrow down designs is to:
Look for open questions and run experiments
Mark calls these ‘Science Fairs’
Build them into your story and video.
Experiments are 4 step process:
- define question and variables
- Get the materials, setup the experiment
- Run the experiment, measure the outcomes
- Analyze data, form conclusions
Independent variable you chose.
Dependant variable you measure.
Watch out for lurking variables. Keep everything the same except for the one thing you changed.
Make sure…
Series D round of $165 million from existing…
Research Phase = Pick Requirements
Engineers are planners and problems solvers. Breaking a problem down into its basics allows them (us) to build way more complicated and awesome things.
Research Phase
We are on the R phase of the BRPF engineering process. Remember the mnemonic, Big, Robots, Pop, Footballs or
- Brainstorm
- Research — we are here
- Prototype
- Final Build
Joshua Dance
Code, design, cook. Make stuff. Cookies. @BYU grad.
